March 5, 2019

State of the Art in UK Retail 2019

A new Royal Mail study shows online retail is only growing more important to UK businesses

Three quarters of all UK SMEs have a dedicated ecommerce site of their own, according to a new study conducted by the Royal Mail.

But only 47% of online retailers also sell in brick-and-mortar stores.

It looks clear that we’ve reached the tipping point where online sales are now more important than those through a physical store.

Can Amazon Help You?

58% of SMEs sell through Amazon, eBay or other online marketplaces. It’s clear that some businesses make the decision to focus on either Amazon or another outlet, believing they don’t have the time to manage multiple channels effectively.

Selling on Multiple Channels

It’s certainly true that multi-channel order management presents a challenge. However, there are tools (like Cloud Commerce Pro) designed to streamline online multi-channel management. Cloud Commerce Pro also has built-in support for EPOS sales and orders over the telephone (which 22% of SMEs take).

This looks more and more important with a projected 56% of UK SMEs planning to sell through new sales channels in 2019 alone. Is your business planning to expand like that? Can you afford not to be?

Put that question another way. In the late 90s and early 2000s, businesses had to decide whether to invest in online retail or not. At the time, many wondered if online sales would be a flash in the pan. In hindsight, investing in online retail seems blatantly obvious.

Starting Out in Online Retail

The shape of online retail has changed several times since then. It seems likely it will change again in the future. It’s that uncertainty that keeps some businesses from investing. Others fear the extra layer of complexity that comes with a new sales channel; managing stock. Taking orders. Handling customers. Booking couriers.

As the Royal Mail notes, online retail also opens up your market to the world – and with that comes customs declarations, HS codes, and more.

But the opportunity is just too big to let that turn you away. Systems like Cloud Commerce Pro, combined with Cloud Seller Pro’s support marketing on Amazon and through Google Shopping, allow you to:

  • Streamline extra work processes
  • Integrate these new channels with your existing business
  • Make the most of your marketing budget
  • Establish and build an online market

Better yet, Cloud Commerce Pro provides solutions to real challenges our clients have faced. You’ll be ready before you even encounter them. Cloud Seller Pro, meanwhile, provides you with expertise from an experienced team who know the ins and outs of these campaigns. You’ll be able to hit the ground running with a sales campaign that benefits from real experience.

You can contact Cloud Commerce Pro here.

CSP Commerce | Manchester Ecommerce and Shopify Agency

From brand through to demand, we support and manage ecommerce growth at each stage of the commerce journey.  Our extensive knowledge and experience in ecommerce have established us as industry leaders for our capabilities in performance marketing, marketplace management, social commerce, and Shopify, Shopify Plus and WooCommerce web development.
We’re a Manchester ecommerce agency that works with retailers as committed to growth as we are. Our performance and platform-first approach is tailored to the ambitious brands and online retailers we partner with. As part of Wunderman Thompson Commerce, we are uniquely positioned to support businesses to scale nationally to globally.
We’ll hand-select a team of specialists to work with clients and operate as an extension of their ecommerce department. We are accountable for delivering measurable results that grow reach and revenue. Together, we will work to scale and sell your products across online channels.
If you’re serious about growth then start your journey with us. Let’s succeed and scale together.

Why not visit us in person?

WPP Manchester Campus,
1 New Quay Street,
Greater Manchester,
M3 4BN.
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