Our Success Stories
Za Za Homes match big name stores with cross channel success
Introducing Za Za Homes
Za Za Homes is an independent family-run business based in Devon offering everything you could ever need to style your home and garden. Most of their products are designed inhouse and crafted by skilled artisans, meaning they’re often unique, one-of-a-kind pieces.FUN FACT
Za Za Homes has a lovely meaning behind the name. The MD Zara’s nickname when she was little was ‘Za Za’.
The story so far
Za Za Homes is one of our longest standing customers, first teaming up with CSP Commerce back in 2016. Over the last 8 years, we have helped them to scale up their business with initial just Google Ads before branching out to other services like email marketing. The challenges:- They found that after leaving the EU costs were rising, especially when it came to shipping container prices. As a business that cares about sustainability, it was important to continue using imported materials like bamboo and mango wood.
- As a small team, they didn’t have much time to focus on the marketing. They needed to prioritise other tasks like new products, running the warehouse and stock management.
Help! I need somebody, not just anybody!
What did we do to achieve Google Ads success?
- Created campaigns based on bestsellers like chairs, stools and wedding lighting - allocating more budget to these as they’re more likely to convert.
- Utilised different campaign types to get the most value. Interestingly, Performance Max is the highest performer and generates 88% of the total sales!
- Set up Google Ads Demand Gen campaigns, including creating engaging image assets.
- Used product data, seasonality and current trends to support campaign direction.
After working with Za Za Homes on their Google Ads account, we saw an opportunity to help with their email marketing and increase revenue through this channel.
The email marketing team has:- Created a content strategy covering product launches, promotions and seasonality.
- Redesigned the emails to make them look more appealing & better reflect the brand.
- Set up flows which target the right customers, at the right time. This has included welcome series, abandoned cart, browse abandon and winback - just to name a few!
- Used A/B testing to analyse performance of subject lines and content, as well as to find the optimal sending time.
Google Ads success that speak for themselves...
Feedback from Za Za Homes
“Partnering with CSP for Google Ads and email marketing has transformed our digital strategy. Their expertise in running ad campaigns has brought in sales, while the tailored email marketing has kept our customers engaged and loyal. Thanks to them, we've seen a great increase in both traffic and conversions.”
Online Pound Store get more for their money with ROI success
Who are they?
Delivering household essentials straight to your door. Online Pound Store is an award-winning Manchester-based ecommerce store that has been operating since 2014. The wholesaler delivers household essentials such as food, drink, toiletries and cleaning products around the UK. With 4.5M website visitors, 100,000 active members and demand increasing, they realised it was time to scale even more with paid marketing. That’s where we came in!We love a challenge
Online Pound Store grew considerably during the pandemic as many people turned to shopping online while physical stores were closed. Operating throughout lockdown helped to raise awareness of the brand to new customers and drive sales. When the pandemic ended and shops started to reopen, Online Pound Store wanted to find ways to keep customers engaged and prevent them from going back to old ways of shopping instore. Their main aim has always been to continue growing their online presence, encourage more users to sign up on the website and most importantly, increase revenue and sales. Another goal was to perform well against large scale competitors like Poundland and Temu. Because they have bigger budgets and more flexibility with reducing prices, visibility was a key challenge for the project.What we did
At CSP Commerce, we have a particular set of skills… If there are missed opportunities, we will find them and we will use them!The Google team started by reviewing and restructuring the Ads account and:
- Identified the highest performers
- allocated budgets more effectively
- pushed products that were more likely to convert.
We came up with a ROAS strategy which included:
- Tailoring bidding strategies to meet their goals.
- Adjusting targets based on high performing products/those with more profit margins.
- Experimenting with different ad placements.
- Testing different ad copy to see which converted the most.
We made sure they had good visibility by:
- Investing more in competitively priced products.
- Using a flexible approach to structure the account over time, based on the data.
- Putting more focus on Shopping rather than Search where it was far more competitive.
The Results
The proof is in the pudding. Since teaming up with Online Pound Store 4 years ago, we have: Performed at or above ROAS targets - it hasn’t dropped below 900% since 2023! Online Pound Store has improved search impression share (+77%) YoY despite competing against bigger and/or new competitors like Poundland and Temu.Feedback from the Client
“Working with CSP Commerce has been amazing! We’ve seen sales coming through and high ROI without overspending. They really care about getting the best results for us and we're happy to have them on our side!”
CSP Commerce helps Hyundai to compete with industry leaders
A little bit about the client
Hyundai Power Products is a UK-based online store which offers a huge range of garden machinery. In particular, generators, lawn mowers, water pumps and pressure washers. Being the only importer in the UK for Hyundai Corporation’s ‘Power Products’, the pressure was on to make sure they stood out against the competition on Amazon.Let’s take it back to the start
Hyundai wanted to position well against its competitors which included market-leaders like Bosch.- They wanted someone to manage their account who had knowledge of Amazon and the best ways to get the most out of the platform.
- The busy nature of the business meant they didn’t have the time or resource to manage it in-house.
How did CSP help Hyundai Power Products?
Start to finish service
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Covered everything from planning and strategy to execution and reviewing performance.
Support across the vendor and seller central
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Optimised product listings, advertised sponsored products and produced A+ content.
Managed all aspects of their paid media
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Identified underperforming products, market & competitor research and implemented campaigns across the Amazon Ecosystem.
Increased brand visibility
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Used automatic campaigns for KT research and manual campaigns for pushing visibility on key terms & products.
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Built a strong foundation within the traditional top of search positions on the Amazon SERP.
Targeted placements
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Identified underperforming products, market & competitor research and implemented campaigns across the Amazon Ecosystem.
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Reinforced brand voice on competitor PDPs and created upsell opportunities on their own product pages.
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Developed Sponsored Brand, Display & Video campaigns across key top of search banner placements, along with more creative lifestyle ads at the side of search.
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Utilised existing data and analytics to retarget customers both on and off Amazon keeping the brand at front of mind.
Hard work pays off
Let the data do the talking:- The revenue generated increased by 4,900% from the first year to the fourth.
- There was an increase in sales through organic, which shows how important Marketplace Management is in cross-channel conversions.
- Total market revenue share went up by 122% since CSP took over.
- Grew from not being ranked in the top 10 (year 2) to having 14% market share for the category (year 4).
The revenue generated increased by 4,900% from the first year to the fourth.
Bespoke website options for Custom-mattress.co.uk
Trade Beds Direct, a leading provider of mattresses and bedding, recognised a growing need in the market for bespoke mattresses tailored to specific areas within vehicles, houses, boats, and caravans.
To cater for the increasing demand, the company decided to establish a dedicated brand of their business, custom-mattress.co.uk, which focused on custom size and shaped mattresses.
Challenges:
The primary aim of the store was to create a user-friendly, professional website that effectively showcased their bespoke mattresses.- Complexity of Options: With over 2,600 choices including variations in size, shape, comfort layers and presenting these options in a clear and understandable format was crucial.
- Ease of Use: We needed to ensure that customers could easily navigate the website, understand their options and place orders without confusion or complications.
- Guidance & Support: Because of the large number of bespoke options available, it was important to provide clear and concise information like ‘How-To’ guides and measuring instructions. This guidance is there to help the customers choose the right product, feel supported during the buying process and reduce need for returns, which would otherwise be inconvenient, time-consuming and costly.
Solution:
Custom-mattress.co.uk partnered with CSP Commerce to address these challenges and achieve their objectives.- Brand Design: The design team created a clean, crisp and professional brand identity and layout for the website, aligning with the customer’s requirements. Carefully selected images were utilised to enhance the design, functionality, and call-to-action elements, for a visually appealing and engaging user experience.
- Customised Shopify App: Given the unique requirements for custom fitted mattresses, an off-the-shelf Shopify app would have been insufficient to meet their needs, while a custom app was out of budget. To overcome this limitation, we enhanced an existing Shopify app, leveraging variant metafields to customise its functionality and appearance.
- Enhanced Functionality: By customising the selected Shopify app, custom-mattress.co.uk could store specialised information such as sizes, shapes, and comfort layer options that weren't typically captured in default Shopify fields. This allowed for a seamless integration of the extensive range of mattress options into the website's product pages, enabling customers to easily browse and select their desired specifications.
- Educational Resources: In addition to the product listings, the website incorporated comprehensive ‘How-To-Guides’ directly into the product pages, providing detailed instructions and guidance on measuring spaces. This educational resource assists customers in making well-informed decisions tailored to their requirements.
Results:
The implementation of the new Shopify website and customised app yielded significant results for custom-mattress.co.uk.- User Experience: The clean and simple design of the website, coupled with enhanced functionality, resulted in a clear user experience, great customer satisfaction and high engagement.
- Streamlined Ordering Process: Customers could easily navigate the extensive range of mattress options, select their desired specifications, and place orders with confidence, resulting in a streamlined ordering process.
- Sales and Conversions: With a user-friendly interface and comprehensive product information, the website experienced an immediate growth in sales and conversions.
“We wanted a website that was straight forward for our customers to use and would really drive sales and revenue. The team at CSP Commerce were extremely knowledgeable with Shopify and guided us through each step of the process to ensure we understood what was happening. “The new custom-mattress.co.uk website built on Shopify has already seen some great success and we are extremely excited to see how much further this will grow. Our relationship with CSP Commerce has been great from start to finish, and we would really recommend them to any ecommerce businesses out there looking to increase their revenue and online presence.”
Increasing Genuine Style’s Product Revenue by 1,785%
Genuine Style is an ambitious company that sells designer sunglasses and is seeking to scale quickly. Prior to approaching CSP Commerce, without an internal marketing team, the company faced a major challenge in building trust with the consumer and establishing credibility. Our ecommerce marketing agency was brought on board to help rectify these issues.
Our Approach
We approached the problem by introducing our Amazon and eBay teams to work closely with their internal people to sell across all EU markets. We focused on reviews and social proofing, as well as improving messaging and brand positioning. Within one year, we expanded our services to include Google Ads, Paid Social and Email.The Results
The results have been nothing short of remarkable. In just 12 months, our efforts have led to a conversion rate increase from 0.25% to 1.10%, a 1785% increase in product revenue, and a 301% increase in brand impressions on campaigns.Feedback from the client
Commenting on the partnership of the two businesses Richard Harrison, Managing Director, said: “We've been working with CSP since 2020. This started with the management of our Google, Amazon (U.K and Europe) and eBay paid advertising and quickly progressed to also include all of our social media and email marketing campaigns. Connor and Zoe work hard on developing new content ideas and their presentation to develop our brand image and to maximise our RoI through Facebook and Klaviyo. We have seen some great results and are looking forward to seeing what the CSP team can deliver for us in 2023.” This case study demonstrates the power of collaborative work, shared success, and winning together. By working closely with our clients, we can help fast-growing ecommerce businesses achieve rapid growth and deliver real value for their marketing spend. In the case of Genuine Style, our combined efforts have led to a substantial increase in conversions, revenue and brand recognition, setting the company on a path to long-term success.#shopifyagency #shopifyplus #manchester #ecommerceagency #ecommercegrowth #marketplacemanagement #performancemarketing #googleads #socialcommerce #manchestershopifyagency #amazon #ebay
Delivering Protein Package a 1,239% Return on Investment
From a £300 investment to forecasting a six-figure revenue this year, CSP Commerce has played a critical role in driving the ROI growth of Protein Package.
Established in 2017, Protein Package is a rapidly growing online protein and nutrition business. It focuses on offering consumers a great variety of protein snacks at affordable prices. Having built a website hosted on Shopify, it now offers everything from protein powders to protein cereals and more obscure snacks like protein doughnuts.