November 11, 2023

Shopify in Sixty Seconds: November 2023


Welcome to Shopify in Sixty Seconds.

Following the announcement of WPP’s global partnership with Shopify, we want to help our network realise the valuable opportunity that Shopify presents for brands and retailers.

Scott Armstrong, Commercial Director, who is championing our Shopify capabilities in EMEA, said:

“Shopify has established itself as a key enterprise platform, standing out with its remarkable speed, unparalleled uptime, and a capacity for delivering enterprise-grade functionality that sets the stage for success.

Through our network at Wunderman Thompson Commerce and Technology, we have already delivered Shopify projects for renowned brands such as Wild Fork, Glendalough, Whiteclaw and more, enabling them to capitalise on Shopify’s functionality and seamlessly scale their operations.

This digital digest aims to enable us to build on this success. It will serve as your go-to resource, offering the latest and most essential information on Shopify. Our goal is to empower you not only to understand but also to identify the perfect product fit and seize the most promising opportunities.”

Shopify in Sixty Seconds:

Shopify Audiences supercharges customer acquisition

Shopify Audiences now connects to all major advertising platforms, with Snap, Criteo, and TikTok added to the existing Shopify channel ad partners, including Meta, Google, and Pinterest.

Learn more here.

Shopify merchants can choose to offer Buy with Prime within Shopify Checkouts

Shopify will be adding the Buy with Prime app directly into Shopify Checkout and leverage Amazon’s fulfilment network.

Learn more here.

Shop Pay will be available to enterprise retailers not on Shopify

The highest-converting checkout will soon be available to enterprise customers enabling them to upgrade their customer experience without having to rip and replace all of their commerce infrastructure.

Learn more here.

[Podcast] Meet Shopify President on The Diary of a CEO

Steven Bartlett sits down with the president of Shopify, Harley Finkelstein, to discuss the phenomenal growth of Shopify from an entrepreneur to enterprise solution.

To keep you informed on the latest Shopify developments and success stories within our network, we will be sharing Shopify in Sixty Seconds monthly.

In the meantime, you can learn about our Shopify capacities here.

CSP Commerce | Manchester Ecommerce and Shopify Agency

From brand through to demand, we support and manage ecommerce growth at each stage of the commerce journey.  Our extensive knowledge and experience in ecommerce have established us as industry leaders for our capabilities in performance marketing, marketplace management, social commerce, and Shopify, Shopify Plus and WooCommerce web development.
We’re a Manchester ecommerce agency that works with retailers as committed to growth as we are. Our performance and platform-first approach is tailored to the ambitious brands and online retailers we partner with. As part of Wunderman Thompson Commerce, we are uniquely positioned to support businesses to scale nationally to globally.
We’ll hand-select a team of specialists to work with clients and operate as an extension of their ecommerce department. We are accountable for delivering measurable results that grow reach and revenue. Together, we will work to scale and sell your products across online channels.
If you’re serious about growth then start your journey with us. Let’s succeed and scale together.

Why not visit us in person?

WPP Manchester Campus,
1 New Quay Street,
Greater Manchester,
M3 4BN.
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