December 8, 2023

“Attention! Spilt Media on Digital Aisle 1” – Retail Media


Retail Media has grown by 500% and is set to be a £25.1 billion opportunity in Europe alone – growing by 25% annually. Find out how it can benefit your brand to penetrate and grow market share.

One of the latest additions to ecommerce channels, often undervalued and misunderstood, is retail media. Presenting a unique opportunity, brands can capitalise on the digital footfall of other retailers’ websites by promoting products to the tops of a retailer’s digital aisles. 

It has the ability to influence the multiple touch points within the shoppers’ journey including gaining product visibility in digital aisles, terminology placements, category takeover and enhanced content. Since 2021, growth is accelerating rapidly and looking to continue at an impressive +25% annually. 

So where are brands finding value in retail media networks? 

Our research has found that 40% of shoppers opted for an alternative brand this year to save money. So brands are using retail media to appeal to the price-sensitive consumer.  But it can also be used for brands looking to penetrate a market or increase market share. This is particularly crucial for FMCG brands, where 70% of grocery sales are made from the first two rows. 

 At CSP Commerce, we encourage brands and retailers to consider retail media in five aspects: 

  • Onsite Sponsored Products
  • Onsite Banner Activation
  • Onsite First Party Data
  • Content Review and Revamp
  • Off Site Activation

 We leverage our Commerce Intelligence to combine data, market research, and benchmarking to plan and execute retail media activation effectively. 

 If you want to discuss how to take advantage of retail media’s targeting, contact us using the form below.

CSP Commerce | Manchester Ecommerce and Shopify Agency

From brand through to demand, we support and manage ecommerce growth at each stage of the commerce journey.  Our extensive knowledge and experience in ecommerce have established us as industry leaders for our capabilities in performance marketing, marketplace management, social commerce, and Shopify, Shopify Plus and WooCommerce web development.
We’re a Manchester ecommerce agency that works with retailers as committed to growth as we are. Our performance and platform-first approach is tailored to the ambitious brands and online retailers we partner with. As part of Wunderman Thompson Commerce, we are uniquely positioned to support businesses to scale nationally to globally.
We’ll hand-select a team of specialists to work with clients and operate as an extension of their ecommerce department. We are accountable for delivering measurable results that grow reach and revenue. Together, we will work to scale and sell your products across online channels.
If you’re serious about growth then start your journey with us. Let’s succeed and scale together.

Why not visit us in person?

WPP Manchester Campus,
1 New Quay Street,
Greater Manchester,
M3 4BN.
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