Case Study |

Online Pound Store get more for their money with ROI success

csp commerce case study roi success

Who are they?

Delivering household essentials straight to your door.

Online Pound Store is an award-winning Manchester-based ecommerce store that has been operating since 2014. The wholesaler delivers household essentials such as food, drink, toiletries and cleaning products around the UK.

With 4.5M website visitors, 100,000 active members and demand increasing, they realised it was time to scale even more with paid marketing. That’s where we came in!

We love a challenge

Online Pound Store grew considerably during the pandemic as many people turned to shopping online while physical stores were closed. Operating throughout lockdown helped to raise awareness of the brand to new customers and drive sales.

When the pandemic ended and shops started to reopen, Online Pound Store wanted to find ways to keep customers engaged and prevent them from going back to old ways of shopping instore.

Their main aim has always been to continue growing their online presence, encourage more users to sign up on the website and most importantly, increase revenue and sales.

Another goal was to perform well against large scale competitors like Poundland and Temu. Because they have bigger budgets and more flexibility with reducing prices, visibility was a key challenge for the project.

What we did

At CSP Commerce, we have a particular set of skills… If there are missed opportunities, we will find them and we will use them!

The Google team started by reviewing and restructuring the Ads account and:

  • Identified the highest performers
  • allocated budgets more effectively
  • pushed products that were more likely to convert.

We came up with a ROAS strategy which included:

  • Tailoring bidding strategies to meet their goals.
  • Adjusting targets based on high performing products/those with more profit margins.
  • Experimenting with different ad placements.
  • Testing different ad copy to see which converted the most.

We made sure they had good visibility by:

  • Investing more in competitively priced products.
  • Using a flexible approach to structure the account over time, based on the data.
  • Putting more focus on Shopping rather than Search where it was far more competitive.

The Results

The proof is in the pudding.

Since teaming up with Online Pound Store 4 years ago, we have:
Performed at or above ROAS targets – it hasn’t dropped below 900% since 2023!
Online Pound Store has improved search impression share (+77%) YoY despite competing against bigger and/or new competitors like Poundland and Temu.

Feedback from the Client

“Working with CSP Commerce has been amazing! We’ve seen sales coming through and high ROI without overspending. They really care about getting the best results for us and we’re happy to have them on our side!”

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CSP Commerce - Manchester Ecommerce and Shopify Agency

From brand through to demand, we support and manage ecommerce growth at each stage of the commerce journey. Our extensive knowledge and experience in ecommerce have established us as industry leaders for our capabilities in performance marketing, marketplace management, social commerce, and Shopify, Shopify Plus and WooCommerce web development.

We’re a Manchester ecommerce agency that works with retailers who commit to growth as we do. Our performance and platform-first approach tailors with ambitious brands and online retailers we partner with. As part of VML, we are uniquely positioned to support businesses to scale nationally to globally.

We’ll hand-pick a team of specialists to work with clients and operate as an extension of their ecommerce department. We are accountable for delivering measurable results that grow reach and revenue. Together, we will work to scale and sell your products across online channels.

So, if you’re serious about growth then start your journey with us. Let’s succeed and scale together.

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