May 25, 2023
Delivering Protein Package a 1239% Return on Investment
From a £300 investment to forecasting a six-figure revenue this year CSP Commerce has played a critical role in driving the growth of Protein Package.
Established in 2017, Protein Package is a rapidly growing online protein and nutrition business. It focuses on offering consumers a great variety of protein snacks at affordable prices. Having built a website hosted on Shopify, it now offers everything from protein powders to protein cereals and more obscure snacks like protein doughnuts.
After its internal team experienced a good return on investment on Facebook and Instagram ads Protein Package was confident paid marketing was worth investing in. However, the team was unable to drive a viable return on investment on Google Ads. After being referred to CSP Commerce, we began working Protein Package to reduce the CPA (Cost Per Acquisition) on Google Ads and grow revenue. We deployed A/B testing and analysed the collections before creating new Smart Shopping campaigns and Performance Max campaigns. These new campaigns utilised Google’s algorithms to expand audience reach, maximise product visibility and target multiple high-converting audiences.
In an increasingly saturated market, CSP Commerce has demonstrated its cunning ability to deliver results. Since working together, we have refined their paid ads campaigns to increase impressions, clicks and conversions. Our work has significantly reduced the CPA and managed to double paid ads revenue (compared to before using the agency). One campaign recently ran Ghost Lifestyle, in a short space of time the brand increased its CR to 6.64%, up from 3.76% prior to our management. This helped to drive a higher return on investment at 1239%. Compared to our organic growth, paid search was x2.6 faster at driving revenue for Ghost Lifestyle, which is a testament to the performance marketing team’s understanding of the intent of shoppers and applying this to the campaigns created.
George Greenhill, Founder of Protein Package, commented:
“We picked CSP Commerce over other agencies because of their mutual growth success model. The pricing model means that we only have to pay for the results that we achieve. This flexibility provides confidence that CSP Commerce has a shared interest in helping us to grow and reassures us that they are actively working to optimise our campaigns each month. We also have monthly meetings with our account manager who informs us of any changes, experiments and of course, our results.