Case Study |

Delivering Protein Package a 1,239% Return on Investment

cup commerce case study Protein Package ROI increase

From a £300 investment to forecasting a six-figure revenue this year, CSP Commerce has played a critical role in driving the ROI growth of Protein Package.

Established in 2017, Protein Package is a rapidly growing online protein and nutrition business. It focuses on offering consumers a great variety of protein snacks at affordable prices. Having built a website hosted on Shopify, it now offers everything from protein powders to protein cereals and more obscure snacks like protein doughnuts.

After its internal team experienced a good return on investment (ROI) on Facebook and Instagram ads Protein Package was confident paid marketing was worth investing in. However, the team was unable to drive a viable return on investment on Google Ads. On referral to CSP Commerce, we began working with Protein Package in order to reduce the CPA (Cost Per Acquisition) on Google Ads and grow revenue. We deployed A/B testing and analysed the collections before creating new Smart Shopping campaigns and Performance Max campaigns. These new campaigns utilised Google’s algorithms to expand audience reach, maximise product visibility and target multiple high-converting audiences.

In an increasingly saturated market, CSP Commerce has demonstrated its cunning ability to deliver results. In fact, since working together, we have refined their paid ads campaigns to increase impressions, clicks and conversions. Our work has significantly reduced the CPA and managed to double paid ads revenue (compared to before using the agency). One campaign recently ran Ghost Lifestyle, in a short space of time the brand increased its CR to 6.64%, up from 3.76% prior to our management. This helped to drive a higher return on investment at 1,239%. Compared to our organic growth, paid search was x2.6 faster at driving revenue for Ghost Lifestyle, which is a testament to the performance marketing team’s understanding of the intent of shoppers and applying this to the campaigns created.

George Greenhill, Founder of Protein Package, commented:

“We picked CSP Commerce over other agencies because of their mutual growth success model. The pricing model means that we only have to pay for the results that we achieve. This flexibility provides confidence that CSP Commerce has a shared interest in helping us to grow and reassures us that they are actively working to optimise our campaigns each month. We also have monthly meetings with our account manager who informs us of any changes, experiments and of course, our results.

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CSP Commerce - Manchester Ecommerce and Shopify Agency

From brand through to demand, we support and manage ecommerce growth at each stage of the commerce journey. Our extensive knowledge and experience in ecommerce have established us as industry leaders for our capabilities in performance marketing, marketplace management, social commerce, and Shopify, Shopify Plus and WooCommerce web development.

We’re a Manchester ecommerce agency that works with retailers who commit to growth as we do. Our performance and platform-first approach tailors with ambitious brands and online retailers we partner with. As part of VML, we are uniquely positioned to support businesses to scale nationally to globally.

We’ll hand-pick a team of specialists to work with clients and operate as an extension of their ecommerce department. We are accountable for delivering measurable results that grow reach and revenue. Together, we will work to scale and sell your products across online channels.

So, if you’re serious about growth then start your journey with us. Let’s succeed and scale together.

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