SEO & Content

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Build a Presence with Content Marketing and SEO

We help ecommerce brands and online retailers establish a strong brand presence and build authority through SEO (Search Engine Optimisation) and content strategies. Using content marketing we improve search rankings, increase digital touchpoints and build customer engagement to ultimately grow revenue.

Our SEO and content marketing services go beyond simply auditing a website, making technical improvements and producing blogs and emails. Our content specialist will work with you to create compelling campaigns, identify the right channels to maximise impact, and continuously review performance to drive improvements. Our team of technical SEO experts will optimise your website for search engines to maximise the visibility of your product. Together, we will strengthen your brand identity, build trust with your target audience, and nurture customers to a higher lifetime value.

At CSP Commerce, we understand the importance of SEO and content in helping to attract, engage, and retain your target audience. If you’re ready to reap the benefits of high-quality content then we can help.

Boost Revenue and Customer Engagement

SEO & Content Strategy

At CSP Commerce we develop SEO and content strategies that define a comprehensive process to grow your ecommerce business. We outline and detail key steps from content alignment, keyword planning, content creation, broadcasting channels, and the review process, so you understand what steps are being taken and the impact it will have.

Market & Competitor Analysis

Our process also includes competitor analysis and market research to identify the questions and concerns your target audience wants to be addressed before making a purchase. We combine cutting edge marketing technology with human insight to deliver insight that helps us to consistently produce high-quality, optimised content using relevant keywords.

SEO Audit & Content Analysis

We will examine your website's current SEO performance, Search Engine Rankings Positions (SERPs) and content to identify areas of improvement and opportunities that can deliver immediate and long-term boosts in revenue. Our keyword research and SEO audits identify what content and keywords have the most potential to drive traffic and what content gaps need addressing.

Technical SEO

Trust us to handle search engine algorithm updates and technical jargon. We have extensive experience with SEO and will prioritise the activity needed to improve your website’s SEO health, with On-Page SEO and Off-site activity.

Calendars & Execution

Have a quarterly plan for content with a calendar that outlines what will be produced, including a clear description of its purpose, channels, and topics - all based on our market research and insight. Whether it's onsite content, articles, blogs, emails or social media content our team of creative and technical SEO writers are ready to help.

Analytics & Reporting

Our clear and consistent reporting process and analysis of the impact of our work will help you better understand the metrics that matter, from search engine ranking positions (SERPs) to domain authority and engagement times we will make sure you understand how our activity relates to your top-level objectives.

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FAQs

See some of our commonly asked questions below:

Content marketing is a strategic tool which is focused on the creation and publishing of clear, concise and engaging content with the aim to attract and retain a clearly defined audience, and, ultimately, to drive profitable customer actions.

Content marketing is extremely important because it allows businesses to engage with their audience in a meaningful way, as well as providing them with useful information, insights and value. By building trust and credibility within their industry, businesses can truly nurture their customers, raise brand awareness and increase revenue to the highest level.

Examples include blog posts, emails, videos, social media posts, infographics, podcasts, e-books, webinars and case studies. There are many more types of content so if you have anything else in mind, please feel free to get in touch.

Some best practices for content marketing include creating high-quality content that is useful and relevant to your audience, optimising it specifically for search engines, promoting through social media and other channels like email, and measuring the effectiveness of your marketing activities.

You can measure the success of your content marketing by tracking metrics such as website traffic, social media engagement, email open and click-through rates, lead generation, and sales. It is important to establish goals and metrics upfront and continually monitor and adjust your strategy based on the data you collect.