Retail Media Network

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The Future of Retail and Ecommerce Marketing

Online retailers and ecommerce brands are embracing retail media networks to connect with consumers across an ever-growing number of digital touchpoints.

Retail Media Networks influence the shopper near or at the point of sale and harness the power of first party data. From search, on-site display, off-site programmatic and social media channels, retail media networks can revolutionise a brand’s ability to connect products with consumers.

At CSP Commerce, our Retail Media Network services identify the opportunities brand and retailers are missing to deliver a personalised shopping experience and promote their products. We can identify and advise on key performing driving space on other retailers and brand sites to help you reach new audiences.

Non Stop Growth with Retail Media Networks

Retail Media Network Audits & Strategies

Our Retail Media Network Audits delve into brands performance data, and organic placements, and aligning with set KPI's and revenue growth opportunities. After a period of market research, historical performance and trending reports, using our commerce intelligence platform, we deliver a catered strategy tailored to maximise a brand's opportunity for incremental growth.

According to Forrester, 70-90% of the growth of brands will depend on Retail Media.

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Consumers tried a new brand

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Consumers say shopping online has become more important for them

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Shoppers globally are set to increase their use of shopping channels

Onsite Sponsored Product Ads

Sponsored product ads are cost per click (CPC) and enable advertisers to bid on high value placements across a retailer's site. Our specialists can assist with selecting the most effective placements for your set KPI's on keywords, browse navigation, high impression pages and other locations on a retailer site.

Onsite Banner Activation

Onsite Banners use a fixed tenancy or CPM (cost per mile) model to enable enhanced placement artwork for the brand across retail sites. Banner tenancies are utilised typically to accompany search placements, to detail promos, NPDs (new product developments) or special messaging. We can help you identify and implement placements on: targeted banners, categories, aisle banners, add-to-basket banners, search banners, checkout banners and favourite banners.

Onsite 1st Party Data Targeting

Utilise retail media networks to build and target audiences at different purchase journey stages. With first-party data, drill into demographics such as locations, affluence, and lifestyle on valuable digital platforms. Benefit from targeting direct rival brands and achieve your advertising goals with a tailored audience. Make better use of banner media budgets and ensure a more effective match for your service by leveraging retailer-provided customer data.

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FAQs

See some of our commonly asked questions below:

CSP Commerce specialists offer a unique approach with an adaptable 360 degree approach for retail media networks. From the audit level, which identifies missed opportunities, to strategy alignment to execution and understanding results of historical performance our expert support and delivers growth through retail media networks.

Our retail media experts are fully transparent with results throughout the life of campaigns. Automated reporting can be to sent to you on a weekly or biweekly basis, and each month we will include a monthly written analysis. Subscriptions for real time access are also available.

Absolutely! If you have a change in direction or strategy that you want to implement to current live activity. CSP Commerce will work with you and consult you on how we execute this and the approach to take.

We believe at CSP Commerce there is no template for success. Every brand and retailer needs its own strategy. With our background in ecommerce as well as consultancy we can and cater to your exact needs.