June 9, 2023
Increasing Genuine Style’s Product Revenue By 1785%
Genuine Style is an ambitious company that sells designer sunglasses and is seeking to scale quickly. Prior to approaching CSP Commerce, without an internal marketing team, the company faced a major challenge in building trust with the consumer and establishing credibility. Our ecommerce marketing agency was brought on board to help rectify these issues.
We approached the problem by introducing our Amazon and eBay teams to work closely with their internal people to sell across all EU markets. We focused on reviews and social proofing, as well as improving messaging and brand positioning. Within one year, we expanded our services to include Google Ads, Paid Social and Email.
The results have been nothing short of remarkable. In just 12 months, our efforts have led to a conversion rate increase from 0.25% to 1.10%, a 1785% increase in product revenue, and a 301% increase in brand impressions on campaigns.
Commenting on the partnership of the two businesses Richard Harrison, Managing Director, said:
“We’ve been working with CSP since 2020. This started with the management of our Google, Amazon (U.K and Europe) and eBay paid advertising and quickly progressed to also include all of our social media and email marketing campaigns. Connor and Zoe work hard on developing new content ideas and their presentation to develop our brand image and to maximise our RoI through Facebook and Klaviyo. We have seen some great results and are looking forward to seeing what the CSP team can deliver for us in 2023.”
This case study demonstrates the power of collaborative work, shared success, and winning together. By working closely with our clients, we can help fast-growing ecommerce businesses achieve rapid growth and deliver real value for their marketing spend. In the case of Genuine Style, our combined efforts have led to a substantial increase in conversions, revenue and brand recognition, setting the company on a path to long-term success.