Performance-led email that drives revenue (not just sends newsletters)
- Lifecycle strategy aligned to commercial goals
- Automations that convert around the clock
- Creative and copy built to drive clicks and orders
- Reporting tied to revenue - not vanity metrics
Use email to grow your ecommerce business
Lifecycle & CRM Strategy
Customer journey mapping, messaging architecture, frequency planning, list growth and structured testing.
Klaviyo & ESP Setup / Optimisation
Account configuration, flows, templates, data integrations, tracking accuracy and attribution hygiene.
Lifecycle Automations That Perform
Behaviour-led flows refined through continuous testing - not set-and-forget templates.
Segmentation & Personalisation
RFM, LTV bands, product affinity, engagement tiers and predictive targeting (where available).
Campaign Management (BAU + Peaks)
Trading calendars, launches, seasonal peaks (BFCM, gifting, summer) and revenue planning.
Creative, Deliverability & Reporting
On-brand templates, mobile-first design, offer framing, landing page alignment, plus SPF/DKIM/DMARC guidance and deliverability management.
Email across the customer journey
We measure email by incremental revenue, repeat purchase rate, AOV, conversion rate and revenue per recipient — not just opens.
Welcome & first purchase
Build trust fast with a high-performing welcome series: clear value prop, social proof, bestsellers and smart incentives - so new subscribers convert sooner.
Loyalty, VIP & winback
Segment by value and engagement to protect margin, reward VIPs, and re-engage lapsing customers without blasting discounts.
Abandonment & intent capture
Recover revenue with timely, behaviour-led flows (browse/cart/checkout), dynamic product blocks, and friction-busting messaging.
Post-purchase & repeat buying
Increase LTV with education, cross-sell/upsell, replenishment and review requests - built around what customers actually bought.
Platforms we work with
We build and optimise email programs across leading ecommerce stacks - integrating with your store, product feed and paid media to create one joined-up customer journey.
Our Success Stories
Bringing people to your online store is only step one. Here’s how we optimise ad spend, customer retention, and user experience to turn ambitious brands into market leaders
Email Marketing That Drives Revenue
(Not Just Sends)
There’s a version of email marketing that looks busy. And there’s a version that drives revenue. We’ve seen both.
Most ecommerce brands we speak to are sending emails. They have campaigns going out. They have a template. They might even have a nice design. But when we look at the numbers, email is often underperforming its potential by a wide margin.
Not because the channel doesn’t work. But because it isn’t being used to its full capability.
Why is Email So Important in Ecommerce
Email is the only channel you truly own.- You don’t rent it from Google
- You don’t fight an algorithm
- You don’t pay for every impression
- Adding products to basket
- Starting (but not completing) checkout
- Repeated product views
- Early repeat purchases
- Purchase gaps or drop-off patterns
- High-value buying behaviour
Not All Customer Actions Mean the Same Thing
This is where email either becomes powerful, or generic. Different behaviours signal different levels of commercial intent. But we see many brands treat them the same. Someone browsing casually is handled like someone who almost completed payment. A high-frequency buyer receives the same promotion as a first-time purchaser. That’s not strategy. That’s volume. Strong ecommerce email marketing interprets behaviour correctly. For example: When checkout is abandoned, the objective isn’t awareness, it’s recovery. It’s in understanding what the action actually means, commercially.What Most Brands Get Wrong
From what we see, a few patterns show up repeatedly:1. Campaign Heavy. Flow Light.
Brands focus on weekly promotions but ignore the automated journeys that quietly drive 30–50% of email revenue when set up correctly2. Design Over Commercial Logic
Beautiful templates. Weak offers. No urgency. No hierarchy. Email is not a brochure - it’s a conversion tool.3. No Testing Framework
- Subject lines guessed
- Send times assumed
- Offers rotated randomly
Testing Over Templates
Templates don’t drive revenue. Testing does. The subject line alone can change open rate by 20–40%. And open rate affects everything downstream. But the goal isn’t just about who opens your email. It’s incremental revenue. We test for:- Revenue per recipient
- Conversion rate
- Order value lift
- Repeat purchase rate
Email Is a Margin Lever
Paid media costs are rising. CPCs are volatile. Retention is where profitability lives. When email is structured properly:- It reduces dependency on paid acquisition
- It increases customer lifetime value
- It protects margin
- It compounds over time
Za Za Homes match big name stores with cross channel success
Introducing Za Za Homes
Za Za Homes is an independent family-run business based in Devon offering everything you could ever need to style your home and garden. Most of their products are designed inhouse and crafted by skilled artisans, meaning they’re often unique, one-of-a-kind pieces.FUN FACT
Za Za Homes has a lovely meaning behind the name. The MD Zara’s nickname when she was little was ‘Za Za’.
The story so far
Za Za Homes is one of our longest standing customers, first teaming up with CSP Commerce back in 2016. Over the last 8 years, we have helped them to scale up their business with initial just Google Ads before branching out to other services like email marketing. The challenges:- They found that after leaving the EU costs were rising, especially when it came to shipping container prices. As a business that cares about sustainability, it was important to continue using imported materials like bamboo and mango wood.
- As a small team, they didn’t have much time to focus on the marketing. They needed to prioritise other tasks like new products, running the warehouse and stock management.
Help! I need somebody, not just anybody!
What did we do to achieve Google Ads success?
- Created campaigns based on bestsellers like chairs, stools and wedding lighting - allocating more budget to these as they’re more likely to convert.
- Utilised different campaign types to get the most value. Interestingly, Performance Max is the highest performer and generates 88% of the total sales!
- Set up Google Ads Demand Gen campaigns, including creating engaging image assets.
- Used product data, seasonality and current trends to support campaign direction.
After working with Za Za Homes on their Google Ads account, we saw an opportunity to help with their email marketing and increase revenue through this channel.
The email marketing team has:- Created a content strategy covering product launches, promotions and seasonality.
- Redesigned the emails to make them look more appealing & better reflect the brand.
- Set up flows which target the right customers, at the right time. This has included welcome series, abandoned cart, browse abandon and winback - just to name a few!
- Used A/B testing to analyse performance of subject lines and content, as well as to find the optimal sending time.
Google Ads success that speak for themselves...
Feedback from Za Za Homes
“Partnering with CSP for Google Ads and email marketing has transformed our digital strategy. Their expertise in running ad campaigns has brought in sales, while the tailored email marketing has kept our customers engaged and loyal. Thanks to them, we've seen a great increase in both traffic and conversions.”
Online Pound Store get more for their money with ROI success
Who are they?
Delivering household essentials straight to your door. Online Pound Store is an award-winning Manchester-based ecommerce store that has been operating since 2014. The wholesaler delivers household essentials such as food, drink, toiletries and cleaning products around the UK. With 4.5M website visitors, 100,000 active members and demand increasing, they realised it was time to scale even more with paid marketing. That’s where we came in!We love a challenge
Online Pound Store grew considerably during the pandemic as many people turned to shopping online while physical stores were closed. Operating throughout lockdown helped to raise awareness of the brand to new customers and drive sales. When the pandemic ended and shops started to reopen, Online Pound Store wanted to find ways to keep customers engaged and prevent them from going back to old ways of shopping instore. Their main aim has always been to continue growing their online presence, encourage more users to sign up on the website and most importantly, increase revenue and sales. Another goal was to perform well against large scale competitors like Poundland and Temu. Because they have bigger budgets and more flexibility with reducing prices, visibility was a key challenge for the project.What we did
At CSP Commerce, we have a particular set of skills… If there are missed opportunities, we will find them and we will use them!The Google team started by reviewing and restructuring the Ads account and:
- Identified the highest performers
- allocated budgets more effectively
- pushed products that were more likely to convert.
We came up with a ROAS strategy which included:
- Tailoring bidding strategies to meet their goals.
- Adjusting targets based on high performing products/those with more profit margins.
- Experimenting with different ad placements.
- Testing different ad copy to see which converted the most.
We made sure they had good visibility by:
- Investing more in competitively priced products.
- Using a flexible approach to structure the account over time, based on the data.
- Putting more focus on Shopping rather than Search where it was far more competitive.
The Results
The proof is in the pudding. Since teaming up with Online Pound Store 4 years ago, we have: Performed at or above ROAS targets - it hasn’t dropped below 900% since 2023! Online Pound Store has improved search impression share (+77%) YoY despite competing against bigger and/or new competitors like Poundland and Temu.Feedback from the Client
“Working with CSP Commerce has been amazing! We’ve seen sales coming through and high ROI without overspending. They really care about getting the best results for us and we're happy to have them on our side!”
Increasing Genuine Style’s Product Revenue by 1,785%
Genuine Style is an ambitious company that sells designer sunglasses and is seeking to scale quickly. Prior to approaching CSP Commerce, without an internal marketing team, the company faced a major challenge in building trust with the consumer and establishing credibility. Our ecommerce marketing agency was brought on board to help rectify these issues.