Case Study |
CSP Commerce helps Hyundai to compete with industry leaders
A little bit about the client
Hyundai Power Products is a UK-based online store which offers a huge range of garden machinery. In particular, generators, lawn mowers, water pumps and pressure washers.
Being the only importer in the UK for Hyundai Corporation’s ‘Power Products’, the pressure was on to make sure they stood out against the competition on Amazon.
Let’s take it back to the start
Hyundai wanted to position well against its competitors which included market-leaders like Bosch.- They wanted someone to manage their account who had knowledge of Amazon and the best ways to get the most out of the platform.
- The busy nature of the business meant they didn’t have the time or resource to manage it in-house.
How did CSP help Hyundai Power Products?
Start to finish service
Covered everything from planning and strategy to execution and reviewing performance.
Support across the vendor and seller central
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Optimised product listings, advertised sponsored products and produced A+ content.
Managed all aspects of their paid media
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Identified underperforming products, market & competitor research and implemented campaigns across the Amazon Ecosystem.
Increased brand visibility
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Used automatic campaigns for KT research and manual campaigns for pushing visibility on key terms & products.
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Built a strong foundation within the traditional top of search positions on the Amazon SERP.
Targeted placements
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Identified underperforming products, market & competitor research and implemented campaigns across the Amazon Ecosystem.
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Reinforced brand voice on competitor PDPs and created upsell opportunities on their own product pages.
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Developed Sponsored Brand, Display & Video campaigns across key top of search banner placements, along with more creative lifestyle ads at the side of search.
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Utilised existing data and analytics to retarget customers both on and off Amazon keeping the brand at front of mind.
Hard work pays off
Let the data do the talking:
- The revenue generated increased by 4,900% from the first year to the fourth.
- There was an increase in sales through organic, which shows how important Marketplace Management is in cross-channel conversions.
- Total market revenue share went up by 122% since CSP took over.
- Grew from not being ranked in the top 10 (year 2) to having 14% market share for the category (year 4).
The revenue generated increased by 4,900% from the first year to the fourth.See more Case Studies...
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CSP Commerce - Manchester Ecommerce and Shopify Agency
From brand through to demand, we support and manage ecommerce growth at each stage of the commerce journey. Our extensive knowledge and experience in ecommerce have established us as industry leaders for our capabilities in performance marketing, marketplace management, social commerce, and Shopify, Shopify Plus and WooCommerce web development.
We’re a Manchester ecommerce agency that works with retailers who commit to growth as we do. Our performance and platform-first approach tailors with ambitious brands and online retailers we partner with. As part of VML, we are uniquely positioned to support businesses to scale nationally to globally.
We’ll hand-pick a team of specialists to work with clients and operate as an extension of their ecommerce department. We are accountable for delivering measurable results that grow reach and revenue. Together, we will work to scale and sell your products across online channels.
So, if you’re serious about growth then start your journey with us. Let’s succeed and scale together.
