November 21, 2024
Christmas in Ecommerce
Shoppers in the UK are expected to spend a huge £88.3 billion over the Christmas period – making it the biggest opportunity of the year for ecommerce.
As a business owner, you should have already come up with a plan which covers:
🎅 Reviewing past performance, setting goals, and finalising budgets.
🎅 Prepared your marketing by getting campaigns, promotions and ads ready.
🎅 Hired seasonal staff (where required) to support seamless sales and shipping.
It’s not too late! What can you do?
While the Christmas season is well underway, there are still tasks businesses can do in November to boost holiday sales and ensure a successful season.
Get your stock organised
✅ Restock your most popular products to avoid stockouts.
✅ Create new gift bundles to drive higher average order values.
✅ Offer buy more to save more offers (make sure you work out your profit margins first though!)
Prep for Black Friday and Cyber Monday
✅ Plan additional flash sales for these key shopping days. Site Readiness: Double-check your website’s performance and security, ensuring it can handle traffic spikes.Promote Early Access: Offer early-bird access to loyal customers or newsletter subscribers.
Perfect your marketing plan
✅ Optimise campaigns based on performance data.
✅ Launch last-minute promos to create urgency with “limited-time-only” deals or countdown sales.
✅ Have a social media push to increase engagement with festive posts, reels and competitions.
✅ Set up retargeting ads which use data from early shoppers to retarget abandoned carts or upsell similar products.
Perfect the customer experience
✅ Introduce or promote gift-wrapping as a value-added service.
✅ Scale up customer service support for peak shopping days and ensure FAQs are updated.
✅ Clearly communicate last order dates for Christmas delivery and offer expedited shipping options.
Build excitement for December
✅ Countdown to Christmas with daily or weekly deals leading up to the big day.
✅ Create advent calendar content campaigns which draw your customers in with surprise daily offers or exclusive discounts.
Finalise post-holiday plans
✅ Plan Boxing Day sales ahead of time so you can enjoy the holidays too!
✅ Create post-holiday incentives like loyalty points or rewards to convert holiday shoppers into long-term customers.
Offer flexible gifts
✅ Highlight gift cards as the perfect solution for last-minute shoppers.
✅ Make sure customers know about e-gifting options that can be delivered instantly.