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Why Google Shopping Ad Performance Depends on Bidding Strategy

Why Google Shopping isn’t ‘set and forget’ anymore. There was a time when Google Shopping felt simple. Upload a feed > Set a budget > Add a ROAS ...
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Email Marketing That Drives Revenue

(Not Just Sends) There’s a version of email marketing that looks busy.  And there’s a version that drives revenue. We’ve seen both. Most ecommerce brands we speak to ...
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Revenue Isn’t Growth. And It’s Definitely Not Profit

If you run a small ecommerce business, revenue feels like progress. More orders. Higher turnover Bigger months It looks like growth But here’s the uncomfortable question: Is your ...
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Performance Marketing Myths That Are Costing Ecommerce Brands Millions

Ecommerce brands are scaling faster than ever. But many are doing it on flawed assumptions. Some are working with agencies. Some are running everything in-house. Some founders are ...
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Why Performance-First Marketing Beats Channel-First Agencies

Most agencies sell channels. We build revenue systems. That difference is why so many ecommerce brands end up switching agencies - even when their dashboards look “fine”. Because ...

Christmas in Ecommerce

Shoppers in the UK are expected to spend a huge £88.3 billion over the Christmas period - making it the biggest opportunity of the year for ecommerce. As ...

Has Covid changed the way we shop on Amazon?

The pandemic might seem like a lifetime ago but we are still seeing a shift in the way people are shopping on Amazon. At the time, many of ...
CSP Commerce Is your business ready to succeed in Black Friday 2024

Black Friday: The ultimate guide for ecommerce businesses

Black Friday is well-known for being a great time to grab a bargain, whether you’re looking for a new air fryer, want to upgrade your tech or get ...
Introducing Amazon's Sponsored TV Ads

Amazon’s New Sponsored TV Ads

What are Sponsored TV ads? Following Amazon’s announcement at their Unboxed event, they have now unveiled Sponsored TV Ads feature to all users in the UK. This exciting ...
free audit

Did someone say… Free Audit?

Exciting news! Until the end of Q3, we are offering 10 free audits each week which will be allocated on a first come, first served basis. We will ...
csp commerce account managers

Maximising Marketing Impact: The advantages of having a CSP Account Manager

Introducing the CSP Commerce Account Managers We would like to take the opportunity to introduce you to two of our leading Account Managers: Christina & Aaron. Christina For ...
The Impact of Content Marketing in Ecommerce

The Impact of Content Marketing in Ecommerce

For many years, the phrase ‘content is king!’ has been used in marketing, B2B and B2C. But is it still a true statement in 2024? Content is something ...
What is Google Merchant Center Next and how can CSP Commerce help with driving ecommerce sales?

Unlocking the Future with Google Merchant Center Next

In the ever-evolving world of ecommerce, staying ahead with trends is crucial for businesses that want to continue to succeed. Google has consistently been at the forefront of ...
Amazon Prime Day: Preparing for Success.

Amazon Prime Day: Preparing for Success

Amazon Prime dates have just been announced and the promotional event will take place on the 16th-17th July 2024. Prime Day was created with prime users in mind. ...
The End of an Era - Google UA is Going Away

The End of an Era – Google UA is Going Away

The day is finally here… It’s time to say goodbye to Google UA! Are you ready to wave goodbye to all your hard work? Will your business survive ...
csp commerce leverage affiliate marketing

Leveraging Affiliate Marketing

In the ever-evolving landscape of e-commerce, businesses are constantly seeking innovative strategies to maximise their online presence and boost sales. One such strategy that is not getting the ...
Shopify in Sixty Seconds Newsletter

Shopify in Sixty Seconds: December 2023

Welcome to the second edition of Shopify in Sixty Seconds.    It’s your snapshot on the latest updates on Shopify, its enterprise capabilities and our partnership.    Excelling with WPP ...
Attention-Spilt-Media-on-Digital-Aisle-1

“Attention! Spilt Media on Digital Aisle 1” – Retail Media

Retail Media has grown by 500% and is set to be a £25.1 billion opportunity in Europe alone - growing by 25% annually. Find out how it can ...
Shutter Success The Art of Authenticity - Ecommerce Photography

Shutter Success: The Art of Authenticity in Ecommerce Photography

Photography for ecommerce: Mastering the Basics With a majority of shopping transactions migrating online, a brand's visual narrative becomes its primary method of engaging and enticing customers. Ecommerce ...

From Clicks to Conversions: A Guide For UX and UI in Ecommerce

As brick-and-mortar shops give way to online storefronts and consumers increasingly turn to screens for their shopping needs, ecommerce has become more than just a convenience— for many, ...
Shopify-in-Sixty-Seconds---November-2023

Shopify in Sixty Seconds: November 2023

Welcome to Shopify in Sixty Seconds. Following the announcement of WPP's global partnership with Shopify, we want to help our network realise the valuable opportunity that Shopify presents ...
5 Proven Steps to improve your CX

Optimize and Excel: 5 Proven Steps to Elevate Your Ecommerce Customer Experience

Now more than ever, there's a pronounced demand for a genuine, human-centric approach to brand interactions. A consistent, positive experience across all customer touchpoints not only fosters loyalty ...
SEO Technical Tips for Ecommerce

Technical SEO for Shopify and WooCommerce: Essential Tips for Ecommerce

When it comes to ecommerce, having standout products isn't the sole ticket to success anymore. To truly shine, your brand needs to understand and master technical SEO. Whether ...
Ultimate Shopify Plus Replatforming Roadmap

The ultimate Shopify Plus replatforming roadmap

The demand for robust, scalable, and efficient ecommerce platforms is at an all-time high. As industries mature and businesses grow, the quest for a platform that caters to ...
CSP Commerce crafting a personalised experience

Crafting a Personalized Ecommerce Experience: 7 Key Tips for Success

Consumer expectations are evolving, and they don’t show any signs of slowing down. Whether you’re an apparel e-retailer in Manchester or one of the country's larger drop shippers, ...
Shopify Plus Landing Page

Game Changing Features: Shopify Plus Landing Page

The Shopify Plus landing page… propelling your ecommerce business to increase conversions If you’re one of 4.4 million ecommerce stores using the platform, your Shopify Plus landing page ...
Shopify Plus Development: what you need to know (2023)

Shopify Plus Development: what you need to know (2023)

Shopify Plus has experienced unparalleled growth as a SaaS company. By 2022, more than 1.7 million merchants had embraced its platform. With such an impressive expansion, the demand ...
How to spell ecommerce, eCommerce and e-commerce

The Big Debate: Is it Ecommerce, e-commerce, eCommerce or ecommerce?

Online retailers, marketing agencies, retailers, marketplaces, couriers and website platforms are all caught in a significant ongoing debate. What is the correct spelling of ecommerce/eCommerce/e-commerce? As we wish ...
UK Marketplace Management A Comparison and Analysis

UK Marketplaces: A Comparison and Analysis (2023)

Whether you’re a Manchester-based omnichannel ecommerce retailer or run an international ecommerce brand, you’ll need to know the importance of online marketplaces like Amazon, eBay, and Etsy. A ...
Shopify Plus Development: Theme

Shopify Plus Theme Development: Where to Start

The Importance of Shopify Themes: Your Store’s Personality Themes are not mere decorations; they are the foundational bricks of your online store. They set the tone, convey your brand ...