Posts by jamescarr
Shutter Success: The Art of Authenticity in Ecommerce Photography
Photography for ecommerce: Mastering the Basics With a majority of shopping transactions migrating online, a brand’s visual narrative becomes its primary method of engaging and enticing customers. Ecommerce photography is an absolute essential for success. According to Adobe, 63% of shoppers said that “high-quality product photos” are “very important when deciding whether or not to…
Read MoreFrom Clicks to Conversions: A Guide For UX and UI in Ecommerce
As brick-and-mortar shops give way to online storefronts and consumers increasingly turn to screens for their shopping needs, ecommerce has become more than just a convenience— for many, it’s essential. Where mere seconds decide a purchase or an exit, User Experience (UX) and User Interface (UI) emerge as critical determinants of success. But why are…
Read MoreOptimize and Excel: 5 Proven Steps to Elevate Your Ecommerce Customer Experience
Now more than ever, there’s a pronounced demand for a genuine, human-centric approach to brand interactions. A consistent, positive experience across all customer touchpoints not only fosters loyalty but also bolsters retention and transforms customers into brand champions. Given this significance, it’s unsurprising that a superior customer experience is climbing the agenda for businesses worldwide.…
Read MoreTechnical SEO for Shopify and WooCommerce: Essential Tips for Ecommerce
When it comes to ecommerce, having standout products isn’t the sole ticket to success anymore. To truly shine, your brand needs to understand and master technical SEO. Whether it’s Manchester City Football Club, or a medium-sized clothing retailer at the other end of the country, Technical SEO forms the infrastructure of most online ecommerce platforms,…
Read MoreThe ultimate Shopify Plus replatforming roadmap
The demand for robust, scalable, and efficient ecommerce platforms is at an all-time high. As industries mature and businesses grow, the quest for a platform that caters to evolving needs becomes paramount. Against this back-drop, Shopify Plus is rapidly gaining traction as the platform of choice for many medium to enterprise-level businesses, eager to transition…
Read MoreCrafting a Personalized Ecommerce Experience: 7 Key Tips for Success
Consumer expectations are evolving, and they don’t show any signs of slowing down. Whether you’re an apparel e-retailer in Manchester or one of the country’s larger drop shippers, the fact remains that nearly 80% of your potential consumers would prefer a personalised shopping experience. Many ecommerce retailers are aware of this, yet just 27% of…
Read MoreGame Changing Features: Shopify Plus Landing Page
The Shopify Plus landing page… propelling your ecommerce business to increase conversions If you’re one of 4.4 million ecommerce stores using the platform, your Shopify Plus landing page offers the first (and often last) chance to take the lead on the coveted journey to conversion. As great as that sounds, it’s no easy feat, the…
Read MoreShopify Plus Development: what you need to know (2023)
Shopify Plus has experienced unparalleled growth as a SaaS company. By 2022, more than 1.7 million merchants had embraced its platform. With such an impressive expansion, the demand for Shopify Plus Development Services and expertise in Shopify Plus development has skyrocketed. Whether you’re a merchant seeking a proficient Shopify Plus developer or an aspiring developer…
Read MoreThe Big Debate: Is it Ecommerce, e-commerce, eCommerce or ecommerce?
Online retailers, marketing agencies, retailers, marketplaces, couriers and website platforms are all caught in a significant ongoing debate. What is the correct spelling of ecommerce/eCommerce/e-commerce? As we wish to hold the answer in suspense there is a variety of spelling for eCommerce throughout the article. As the English language, its grammar and colloquialisms evolve so…
Read MoreUK Marketplaces: A Comparison and Analysis (2023)
Whether you’re a Manchester-based omnichannel ecommerce retailer or run an international ecommerce brand, you’ll need to know the importance of online marketplaces like Amazon, eBay, and Etsy. A massive 46.7% of all online searches start on these types of platforms, making them essential players in any robust multichannel strategy. With projections estimating B2C marketplace sales…
Read MoreShopify Plus Theme Development: Where to Start
The Importance of Shopify Themes: Your Store’s Personality Themes are not mere decorations; they are the foundational bricks of your online store. They set the tone, convey your brand identity, and guide the customer’s experience. The selection of a theme must align with your brand’s core values, aesthetics, and functional requirements. It’s about creating an environment…
Read MoreSummer Vibes Success: Presented by SocialNorth, CSP Commerce and Chatloop
Possibly the highlight of Northern networking events this summer? Last week, after a year-long hiatus, SocialNorth marked its triumphant return. Attendees experienced an event that set a new standard for networking, combining stunning weather, breathtaking views, delightful refreshments, and, most importantly, exceptional company. Marking its return, SocialNorth has forged a new partnership with CSP Commerce, a…
Read More