July 18, 2023

Accelerate with Amazon Ads: Don’t Survive, Thrive! [Webinar]

Join mutichannel mentors Bth Watson and Lauren Davies

Unlock the secrets of prosperity on Amazon. Join our Multichannel Mentors for the third instalment of our ‘Unlock Amazon’ webinar series.

If you want to achieve success on Amazon, understanding and identifying the right Key Performance Indicators (KPIs) for your business is crucial. That’s why we invite you to join our webinar, where our expert panel will unlock the secrets to thriving on Amazon.
When it comes to Amazon success, two important factors are market share and cost efficiency. During the webinar, we will help you determine where your business fits between these two points, enabling you to develop a winning campaign strategy that will accelerate your brand’s presence on Amazon.

We will also explore various strategies to enhance your brand’s presence on Amazon. Two powerful strategies are the use of sponsored Brand Banner ads and Video ads – we’ll be uncovering how you can leverage both for your growth.
Our experts will then guide you through key aspects for campaign optimization, such as bidding priority, budget management, and cost-per-click (CPC) strategies.

We will provide valuable insights on how to set the right bid, manage placement targeting and budget rules, and avoid bid conflicts across campaigns, whilst also touching on negative targeting.

You’ll leave the webinar knowing how to:
• Leverage alternative methods for brand visibility on Amazon
• Utilise placement targeting, display advertising, and contextual product retargeting
• Leverage Amazon’s toolkit to enhance your share of voice
• Track progress through metrics like New To Brand purchases, views, and uplift
• Harness the power of video ads and monitor their effectiveness
• Discover platforms like Twitch and Amazon DSP for staying ahead of competitors

If you’re ready to scale on Amazon, mastering KPIs and campaign strategies is pivotal for accelerating your brand presence on Amazon. By understanding bidding, negative targeting, and different targeting types, you can optimise your campaigns for optimal results. Tracking your progress and utilising Amazon’s toolkits, such as display ads, video ads, and Amazon DSP, will help you enhance your share of voice, capture customers, and outshine competitors.

Don’t miss out on this opportunity to gain in-depth insights and unlock the true potential of your brand on Amazon. Join our webinar today and embark on a journey toward Amazon success!


Missed one of our previous Amazon webinars?

Watch them here:


Accelerate with Amazon Ads: Don’t Survive, Thrive! [Webinar]


10:30 – 11:30 AM | FRIDAY 18 AUGUST 2023

CSP Commerce | Manchester Ecommerce and Shopify Agency

From brand through to demand, we support and manage ecommerce growth at each stage of the commerce journey.  Our extensive knowledge and experience in ecommerce have established us as industry leaders for our capabilities in performance marketing, marketplace management, social commerce, and Shopify, Shopify Plus and WooCommerce web development.
We’re a Manchester ecommerce agency that works with retailers as committed to growth as we are. Our performance and platform-first approach is tailored to the ambitious brands and online retailers we partner with. As part of Wunderman Thompson Commerce, we are uniquely positioned to support businesses to scale nationally to globally.
We’ll hand-select a team of specialists to work with clients and operate as an extension of their ecommerce department. We are accountable for delivering measurable results that grow reach and revenue. Together, we will work to scale and sell your products across online channels.
If you’re serious about growth then start your journey with us. Let’s succeed and scale together.

Why not visit us in person?

WPP Manchester Campus,
1 New Quay Street,
Greater Manchester,
M3 4BN.
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