The Future of Ecommerce Data

Migrating from GA3 to GA4

The current go-to tool for ecommerce businesses is being phased out and replaced. We explore how the latest version of Google Analytics (GA4) enables for a more comprehensive view of the customer journey to benefit ecommerce businesses. As an ecommerce business, you’ll regularly be poring over data to inform your marketing campaigns and wider business…

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Shopify’s blog setup and why it’s so critical to ecommerce success

Shopify blog set up and why it is critical for ecommerce success

Shopify is a great ecommerce platform that many businesses thrive on but it is also a blogging platform that is designed to help you sell products and services. Despite this, a huge number of people do not use this powerful marketing resource to its full potential. This article will go through exactly how you can…

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